Welcome to Donna E. Fletcher Consulting, Inc., a company specializing in custom qualitative research.

Our goal for every project is to create research that brings insight to a marketing question or situation. Using this insight, we provide actionable marketing recommendations to our clients, not just a report of the findings.

We conduct research for consumer and business-to-business products and services. Additionally we offer broad experience in the not-for-profit sector, including libraries, hospitals, schools and museums.
Our qualitative services include:

• Focus Groups: in-person and online
• In-depth interviews
• In-home observations and visits
• Retail shopping observations and interviews