Donna E.Fletcher Consulting, Inc.

We offer a full range of qualitative techniques:

Focus groups, including dyads, triads and mini groups
Individual interviews - in-person and on the telephone
Product placements, including usage diaries
In-home observations and visits
Retail shopping observations and interviews

We select specific qualitative techniques based on the objectives and client needs for each project.

Our firm handles all aspects of a qualitative project: design, recruiting, facility selection, moderating, analysis and report. If an "a la carte" approach is desired (for example, moderating only with no report), that can be arranged as well.

We conduct research throughout the United States and Canada, and co-ordinate projects in Latin America and Europe.